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Clarke, Geraldine; Brown, M. A. – Journal of Marketing for Higher Education, 1998
A survey investigated the feelings and beliefs of British university applicants at one point in the application process: after the application is acknowledged but before offers or examination results are available. Results suggest many see the process as straightforward, helpful, friendly, but a sizeable group consider it slow and complex. Many…
Descriptors: College Administration, College Admission, College Applicants, College Choice