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Direct linkWilliams, Robert L., Jr.; Omar, Maktoba – Journal of Marketing for Higher Education, 2014
Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategic administrative goal, yet clear brand management models are lacking. This paper utilizes the Brand Flux Model™ to assist in tracking the fluxing nature or historical…
Descriptors: Marketing, Competition, Higher Education, Student Recruitment
Download full textSmith, Thomas B. – 1994
This guide was developed during a demonstration project conducted in three diverse, multiethnic Western Pennsylvania communities to use older adult tutors as mentors to improve Head Start parents' literacy skills and ability to develop their children's literacy. The guide is intended to facilitate tutors' learning about family literacy and to give…
Descriptors: Adult Basic Education, Adult Learning, Cooperative Programs, Demonstration Programs
Ross-Gordon, Jovita M.; And Others – 1990
The Services for Transition to Independence through Education (STRIDE) project evaluated a model for providing comprehensive training and employment services to adults with mild handicaps, using existing vocational education classes and special needs support programs in a secondary vocational technical school in Altoona, Pennsylvania. Services…
Descriptors: Adult Education, Adults, Basic Skills, Demonstration Programs
Madeira, Eugene L. – 1980
Based on the experience of 130 local adult basic education (ABE) directors in Pennsylvania, this guide presents suggestions for recruiting the least educated adults into ABE programs. Following an introduction that defines ABE and examines whose responsibility ABE is, the guide is divided into 12 chapters. Each of the chapters develops one…
Descriptors: Adult Basic Education, Adult Counseling, Adult Students, Advertising
Reiff, Tana, Ed. – 1993
This handbook is an introduction to the topics that adult basic and literacy education (ABLE) program administrators need to know. The 77 articles by various authors are divided into 6 sections. "A Background for the ABLE Program Administrator" covers the definition of a program administrator, a guiding philosophy, a brief history of…
Descriptors: Adult Basic Education, Adult Counseling, Adult Learning, Career Education
