The landscape of higher education (HE) has dramatically altered in the past 30 years and it continues to evolve and change. More students are entering HE and attending university or college on a global scale than ever before. Supporting and enhancing the undergraduate student experience across the student lifecycle, from first contact through to…

A discussion of strategies marketing in higher education focuses on the social marketing approach, outlining a conceptual framework, and looking at specific concerns and costs. The issue of entrepreneurialism's effect on higher education institutions is considered. (MSE)

An Australian study investigated attitudes of 357 foreign university students and 359 Australian students concerning each other's friendliness, extent of current contact in/out of class, and preferred level of contact. Differences in the two groups' perceptions were found, associated with degree program. Differences between Australians and…

Development of a national higher education market in Australia provides the opportunity for open-access universities to develop recruitment strategies based on the experience of North American institutions. Implications are drawn for focusing on student learning potential, reorganizing the curriculum, integrating recruitment and teaching/learning…

Australia's new policy of encouraging higher education to market its services to foreign students and introduce fees is examined. It is suggested that higher education needs to give more attention to long-term implications of the policy, including pricing, marketing, obtaining feedback, and clarity of communication with other cultural groups. (MSE)

Describes two action research projects undertaken at an Australian university to improve quality of services to foreign students and improve the institution's image through word of mouth, or informal marketing. Each project, although small, facilitated changes or improvements to a targeted service. The role of management in empowering employees…

A study investigated Australian students' reasons for choosing an extra year's study (honors) in economics when good employment opportunities were available without the added training. Factors considered include student background, current circumstances, achievement, course structure, perceived demand for honors graduates, opportunity costs, and…

Reports a survey of 315 higher education and private secondary institutions in Australia, Canada, New Zealand, United Kingdom, and United States that investigated factors critical to success in international marketing of educational programs. Results suggest that two factor groups (reputation and resources, and possession of international…

Study investigated faculty recruitment procedures across universities, departments, and sectors (public/private) in Australia, using reports from department heads and job applicants and case studies. Results revealed varied recruitment and selection strategies. Job applicants reported satisfaction with most but identified some areas needing…

A University of Western Australia market segmentation study for the masters program in business administration examined the relationship between Graduate Management Admission Test scores, work experience, faculty of undergraduate degree, gender, and academic success in the program. Implications of the results for establishing admission criteria…

Asserts that the government of Papua New Guinea has developed a successful program of improved primary school teacher education since 1990. Outlines the origins and development of teacher education in that nation from missionary-directed centers in 1960 to a government-supported program of nine preservice centers at present. (CFR)

This paper analyzes the effectiveness of teacher selection practices with reference to literature sources and recommends experimentation with a structured interview approach based on life style themes. The first variable in selection involves identification of characteristics of effective teachers. Some agreement concerning particular teaching…