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Peer reviewedWinzar, Hume; Morley, Ray – Journal of Marketing for Higher Education, 1994
A study of 95 high school seniors in Brisbane, Australia, investigated the relationships between students' perceptions of 3 different universities and their expectation of enrollment in business administration programs in each. Variables considered included students' level of information about the institution and the attitudes of significant…
Descriptors: Business Administration Education, College Administration, College Bound Students, College Choice
