Ethnography, which records and describes culturally significant behavior of a particular group, is suggested as a method for college self-evaluation. The potential and limitations of the method are outlined, and current uses in education are discussed. (MSE)

Ethnographic interviews offer the academic decision maker an alternative lens with which to gather information, develop hypotheses, and implement plans. Specific procedures must be followed to use the technique properly, and other research methods should accompany the ethnographic interview for increased validity. (MSE)

Twenty-seven key resources for understanding, researching, and managing organizational climates and cultures are cited and described. The articles, books, and monographs reflect a relatively recent wave of interest in culture as a tool for understanding organizational settings. (Author/MSE)