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Boughan, Karl – 1990
In early 1990, Prince George's Community College (PGCC), in response to declining enrollments, developed an affordable and locally effective geo-demographic cluster system for meeting the college's research and marketing needs. The system, dubbed "PG-TRAK," is based on a model developed 15 years ago as a corporate marketing tool, and involves…
Descriptors: Census Figures, Cluster Analysis, Community Characteristics, Community Colleges