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Allen, Carl – New Directions for Higher Education, 1983
There are two keys to effective student recruitment: creativity in seeking applicants and mobilization of institutional support for the admissions program. To survive the 1980s unscathed, the small college must have a talented admissions director and a president who can marshall the college's resources behind the admissions program. (MSE)
Descriptors: Administrator Role, College Admission, College Presidents, Creativity