The Marketing Plan: An Exercise in Many Dimensions.

Elias, Arthur W.

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ367821

Record Type: Journal

Publication Date: 1986

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

The Marketing Plan: An Exercise in Many Dimensions.

Elias, Arthur W.

Information Services and Use, v6 n5-6 p223-34 1986

Presents the steps used in developing a marketing plan for an abstracting and indexing service, based on the operating experiences of BioSciences Information Service. Organizational activities, measurements to be applied to the plan, media choices involved, and allocation of marketing funds are discussed. (Author/CLB)

Descriptors: Abstracts, Indexes, Information Services, Long Range Planning, Marketing, Merchandising, Models, Needs Assessment, Organizational Objectives

Publication Type: Journal Articles; Guides - General; Reports - Research

Education Level: N/A

Audience: Policymakers; Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A