This study examined the faculty reward system in public universities to ascertain how the current system affects faculty use of time especially by faculty at Ohio's 13 public universities. The study reviewed how university norms and incentives regarding promotion and tenure influence a faculty member's decision to focus on research over teaching and service. Findings suggest that promotion and tenure decisions are most heavily based on research productivity with three reasons noted for this unbalanced approach: (1) national competition for university prestige; (2) lack of clear-cut standards for judging teaching and service; and (3) existence of a national, educational culture that stresses research publication. The imbalance favoring research leads to three primary consequences that should concern education: first, a negative impact on undergraduate education resulting directly from from the lack of emphasis on teaching; second, a lack of attention given to service so faculty are less likely to share their knowledge outside of academic circles; and third, a lack of collaboration among faculty, because faculty are seldom rewarded for working within or across disciplines. Appendixes include the faculty reward study interview questions and a comment on the report by the Chancellor of the Ohio Board of Regents. (Contains 22 references.) (NAV)