The study examined expressed reasons for choosing the University of Northern Iowa (UNI) by undergraduate students majoring in social work there. Responses of 205 social work majors to a questionnaire found that these students chose UNI primarily because of location, size, cost, the presence of a social work program, to get a good education, to be with their friends, and to continue a family tradition. Other findings indicated that 44% of students had attended other colleges previously, that many students considered other majors before deciding on social work, that 84% of the students had been born in Iowa, that 50% planned to go to graduate school, that the mean age of social work majors was 24.3 (though 74% were between 18 and 23 years old), and that 89% of the students were female. The study concludes that the social work program at UNI does not unnecessarily duplicate other Regents' programs because students deliberately choose both UNI and the social work program there. Findings are detailed in six appendixes. (DB)