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Television Entertainment and Viewers' Conceptions of Science.
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Gerbner, George; And Others – 1985
This study of the role of television in the presentation and cultivation of public conceptions of science and technology investigated these issues: (1) the types of representation and information about scientists, science, and technology that are embedded in television programs; (2) types of images and beliefs about science that television tends…
Descriptors: Attitude Measures, Interviews, Programing (Broadcast), Questionnaires