The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and…

This report focuses on issues relating to replenishing California's college faculty and increasing the number of faculty due to increasing student enrollment. The report provides recommendations for both higher education institutions and the State on 12 policy options that hold promise for increasing the supply of individuals with doctoral degrees…

As the supply of mathematics and science teachers in the United States falls short of demand, there is a search for ways to increase the supply. The policy responses being tried include making all teaching positions more attractive through improved salaries and professionalization, offering general and targeted college scholarships and loans to…

Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…

The collegiate options considered by more than one-half million high school seniors in the eastern third of the nation are analyzed, and perspectives are offered on enrollment planning. A framework for public and institutional policies is provided, along with a vocabulary to describe the actual workings of the higher education market. The origins…

The mission of vocational education has always been to provide a skilled work force for society. As society and work evolve through the influence of demographic, social, economic, technological, and political changes, the essential purposes of vocational education must be made appropriate for the emerging advanced technical society. To devise…

Comprehensive, systematic planning provides the overall direction for education through the development of policies and objectives. An understanding of demographic, social, and economic trends is necessary for educators to make decisions for the future. The 1986 demographic forecasts for the province of Newfoundland are updated in this report,…

This "think piece" on ways to increase demand for learning in the United Kingdom is designed to stimulate debate among policy makers and managers in the new learning and skills sector. Section 1, on context, addresses these issues: low skill levels; delivering skills to employers; low adult participation; and negative attitudes. Section…

This report offers an analysis of college faculty supply and demand as well as an evaluation of currently available data on this issue. The report was undertaken in response to three concurrent trends which point to significant faculty shortages beginning in 1995. The report begins with a descriptive overview of current faculty demographics that…

This advisory report presents 18 recommendations for cost sharing, cooperation among institutions, and meeting future demands for higher education in Ontario. A framework for public policy is offered which stresses the themes of excellence, accessibility, and responsibility and urges differentiation in strengths among colleges and universities, a…

The MLA (Member of Legislative Assembly) Committee on Lifelong Learning held consultations at more than 14 rural and urban locations throughout Alberta to gather stakeholders' and community members' views on the need for lifelong learning and ways of promoting it. Participants were asked to identify strategies to encourage and enable adults to…