This paper reviews the issues facing trustees of liberal arts colleges, including such external challenges as ideological criticism, college costs, national economic trends, and competition from other types of institutions. Trustees are urged to address such issues as external criticism of the institution, concerns of students and parents about…

Promotional marketing can deliver significant benefits to colleges and universities willing to modify traditional practices to build awareness and recruit students. Emerging college marketing practices focus on service, rely on friends to disseminate information, maximize technology, simplify the message, and are based on knowledge of the…

Ten marketing concepts to consider are discussed including: assigning a protagonist, understanding of institutional mission, testing purpose against constituencies, planning effectiveness, positioning, politics, prioritizing, promotion and publicity, choosing representatives with a sense of passion, and performance or delivery of promised…

The decision to launch a full-fledged and highly coordinated leadership strategy to enhance minority student success should be grounded in a clear definition and well-understood theoretical framework; a strategy for overall institutional advancement; and clearly defined structural relationships and accountability structures. Within this context,…

The purpose of this report is to provide information on the outcomes of the Intervention for College Attendance Program, a program of competitive grants awarded to postsecondary institutions, professional organizations, and community-based organizations. Prior to the 2008-09 biennium, the program focused on provision of college awareness and the…

In Maryland, Catonsville Community College's (CCC) 1990-91 marketing plan deals with the community's perceptions of the institution and strategies to improve CCC's image. Both the 1989-90 and 1990-91 plans targeted the same markets for special recruitment strategies; i.e., high school graduates with transfer plans, part-time adult students,…

The collegiate options considered by more than one-half million high school seniors in the eastern third of the nation are analyzed, and perspectives are offered on enrollment planning. A framework for public and institutional policies is provided, along with a vocabulary to describe the actual workings of the higher education market. The origins…

In independent colleges and universities, the committee on trustees is most important to the institution's long-term effectiveness. The charge to this committee should include the following responsibilities: helping the board determine desired board composition; populating the board with able, dedicated trustees and maintaining a candidate list;…

Following two decades of growth, both enrollment and funding at the Texas State Technical Institute (TSTI) have declined sharply over the last 5 years. In April 1989, the TSTI initiated a strategic planning process incorporating a strategy based on meeting a clearly recognized and understood public need that is within the role, scope, and mission…

This long-range plan for higher education in New Mexico is designed as a guide for decision making rather than a plan for individual colleges. Introductory sections explain the development of the plan; planning principles and assumptions; conclusions about economic development, demography, and education in New Mexico; goals and priorities; and a…

Prepared for presentation to the Schenectady County Board of Representatives, this report provides an overview of the accomplishments of Schenectady County Community College (SCCC) during 1985 and of the changes, trends, and issues that will affect the future of the college. The first section provides information on SCCC's 5-year plan and…

The report combines survey findings and data from interviews and focus-group sessions on recruiting minority group members for the private college or university governing board. It discusses real and perceived obstacles and recommends resources to assist institutions. Recommendations are based on two premises: (1) more minorities are needed on…

A guide to assist colleges undertaking self-studies to meet accreditation requirements is presented by the Commission on Institutions of Higher Education of the North Central Association of Colleges and Schools. The guide may also be used by the Commission's consultant-evaluators. After outlining the purposes and principles underlying…

California's Extended Opportunity Programs and Services (EOPS), which provides services and financial aid to community college students who transfer to public four-year colleges, was evaluated by an intersegmental task force, which offered 12 recommendations to improve EOPS and the transfer process. After outlining EOPS goals, services, and…

Reactions of the California Postsecondary Education Commission to task force recommendations about the Extended Opportunity Programs and Services (EOPS) are presented. EOPS provides services and financial aid to community college students who transfer to public four-year colleges. The task force concluded that existing comprehensive opportunity…