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Topor, Robert – 1983
The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and…
Descriptors: Case Studies, Communications, Educational Demand, Fund Raising
Download full textConrad, Clifton F.; Wilson, Richard F. – 1985
Purposes for academic program review and diverse institutional approaches to college program review are considered, along with possible outcomes and ways to improve program review. Attention is directed to program review practices at 30 representatives institutions. As background, predominant types of program review over the past 15 years levels…
Descriptors: Case Studies, College Programs, Decision Making, Educational Change
Looney, Jacqueline – 1992
This publication explores a general model for a comprehensive program comprising identification, recruitment, retention, and graduation of minority graduate students and includes examples of specific activities carried out by a variety of institutions in support of this model. The model and examples are based on a 1992 Council of Graduate Schools…
Descriptors: Admission Criteria, Case Studies, College Admission, Demonstration Programs
Richardson, Richard C., Jr.; Skinner, Elizabeth Fisk – 1990
This book presents a comprehensive model of how institutions adapt to improve the environments they provide African American, Hispanic, and American Indian students without relinquishing historical standards. The model is based on the experiences of ten institutions that have graduated higher numbers of minority students as compared to their…
Descriptors: Academic Achievement, Access to Education, American Indians, Black Students
