Proposes that textbook publishers and educators collaborate in producing high-quality curriculum materials. Some of the materials would be customized to deal with the students' own environment. Representatives of two large publishing firms disagree and contend that the problem is school boards' unwillingness to pay for quality products. (MLF)

Textbooks should be selected to meet the needs of students and teachers. Making "a deal" can, in the long run, lead to textbooks that are more expensive and of poorer quality. Five ways to improve textbook selection are suggested. Some publishers' comments are included. (MLF)