Ideas from current economic theory are applied to the nation's attitudes toward higher education. Ideas about asymmetric market information, trust markets, nonprofit firms, and maximization on campus are discussed. Public relations problems concerning accounting, deficits, and interest arbitrage are identified. The need for increased efficiency…

This article examines trends and criticisms of higher education and encourages universities to place a high priority on the quality of undergraduate teaching. Other suggestions include involving university faculty in improving public schools, improving the health care system, and providing support to the business community. (DB)

The term "student swirl" was coined by Alfredo de los Santos and Irene Wright in 1990, along with the term "double-dipping" (concurrent enrollment at two institutions), to characterize the back-and-forth, multi-institutional attendance pattern common among students attending community colleges. However, traditional…