Eleven techniques to recruit minority faculty are presented including: begin at the top for commitment to affirmative action; monitor department heads; search among the faculty of Black colleges; send administrators to national meetings of Black educators; etc. (MLW)

Although college trustees have traditionally had limited interest in institutional financial aid policy, they should increase their awareness in this area. As competition for students intensifies and federal and state aid policies change, governing boards must realign policies with institutional mission. Merit awards are used increasingly to…

The experiences of a black woman trustee for the University of Illinois are described. Public institutions of higher education are discovering that their viability during the next few decades could rely heavily on attracting and nurturing minority students. (MLW)

Channeling the energy of volunteer boards of parents and community members can produce unexpected dividends. At Alma College (Michigan), a parent board raises $250,000 annually and helps recruit new students. A formal and communicative relationship between advisory board and governing board is essential for effective operation. (Author/MSE)

Ten marketing concepts to consider are discussed including: assigning a protagonist, understanding of institutional mission, testing purpose against constituencies, planning effectiveness, positioning, politics, prioritizing, promotion and publicity, choosing representatives with a sense of passion, and performance or delivery of promised…

College athlete recruiting, admissions, athletes' student life and education, health and financial aid policies, athletic conferences, budgets and revenues, review and control--key questions that trustees should be asking themselves about the state of athletics at their institutions--are discussed. (Author/MLW)

For improving participation of blacks and Hispanics in higher education, the Texas Higher Education Coordinating Board focuses on changing institutions rather than removing barriers. Initiatives have included recruitment, college dropout prevention, and dissemination of institution-specific participation and achievement data. Follow-up site visits…

Connecticut College's intensive summer academic program involves high school students and their teachers, parents, college faculty, and college students in the minority recruitment effort, building a support team for college-bound students and providing an experience that is mutually beneficial for all parties. (MSE)