The key to fund raising is the donor, and fund raisers should learn to cultivate potential donors, approach them with goals compatible with their own, supplement their thinking, get them involved, and swamp them with gratitude. (MSE)

As private fund raising becomes an agenda priority for community college foundations, the task of revamping foundation structure for successful board involvement becomes a challenge. Committee review of the foundation board's functions and revision of bylaws can aid fund raising and enlighten the whole institution as to the foundation's purpose.…

The president of the Exxon Education Foundation suggests that the study of philanthropy and the philanthropic tradition should be incorporated into formal education in the United States, in public education, the undergraduate curriculum, and research. (MSE)

Fund raising is an essential task for trustees. Every trustee, without exception, should give to the point of his capability as the first step of any campaign. Potential benefactors will not consider a major gift to an institution whose board members do not support it. (MLW)

One college administrator suggests that changes in the tax laws will not adversely affect philanthropic giving. An action agenda for the consideration of board members is presented. (MLW)

The ingredients for making trustees effective fund raisers are agreement on the objectives of fund raising, understanding the institution, orientation for new trustees, and participation by trustees themselves. (Author)

Ten issues most likely to influence institutions this year include tuition policy and financing, capital renewal and replacement, charitable giving, scientific equipment and laboratories, endowment management and spending policy, research funding, corporate contributions, minority enrollment and hiring, debt financing and debt capacity, and cost…