Descriptor
| Advertising | 1 |
| Bias | 1 |
| Commercial Art | 1 |
| Consumer Education | 1 |
| Elementary Secondary Education | 1 |
| Instructional Material… | 1 |
| Instructional Materials | 1 |
| Marketing | 1 |
| Merchandise Information | 1 |
| Merchandising | 1 |
Source
Author
| Rudd, Joel | 1 |
Publication Type
| Opinion Papers | 1 |
| Reports - Research | 1 |
Education Level
Audience
| Policymakers | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Rudd, Joel – 1986
The results of the first systematic content analysis of free consumer curriculum materials indicate the extent to which such business sponsored materials are an advertising vehicle for their producers. The business sponsored materials in this sample of 116 items contain nearly twice as many advertising statements as the non-business materials.…
Descriptors: Advertising, Bias, Commercial Art, Consumer Education
