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Davis, B. Rodney; Ross, Virginia M., Ed. – 1986
School public relations is a planned and systematic management function relying on a comprehensive, two-way communication process involving both internal and external publics with a goal of stimulating a better understanding of the role, objectives, accomplishments, and needs of the organization. The function of school public relations is, first,…
Descriptors: Communications, Educational Policy, Educational Radio, Educational Technology