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Download full textBranan, Alvord; Hergert, Michael – 1996
The MEXUS program, a transnational, undergraduate, dual-degree program in the United States and Mexico, addresses the problem of how universities can better prepare students to manage business in an interdependent global marketplace. The program was initiated as a consortium of four institutions (San Diego State University and Southwestern College…
Descriptors: Business Education, College Second Language Programs, Communicative Competence (Languages), Cross Cultural Training
