The packaging of history, science, and most other classroom subjects lack the excitement for students that the stylish, artful presentation of items on television and in magazines contain. The world is more distracting outside of the classroom than earlier in the century, yet the instructional materials have changed little over the decades. The presentation of the basic tenets of civilization needs to be just as stylish as the methods for pushing the latest consumer fancy. The results of doing otherwise exist around the country with much of a whole generation left with the sense that education is a separate, boring realm. An example of these changes is GTV, a product of National Geographic Society that could have a lasting impact on young people. Like MTV, GTV has developed a certain style, a sense of humor, and a beat. Creation of classroom materials involves taking the best techniques of commercial television and of music video and applying them to issues that matter for more than a moment. (CK)