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Direct linkDiMartino, Catherine; Jessen, Sarah Butler – Teachers College Press, 2018
This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in…
Descriptors: Public Education, Marketing, Commercialization, Educational Practices
