Technology has ushered itself into our culture without borders or boundaries. Students and educators have fallen victim to the notion of "information at your fingertips" and "easy access" while taking many things for granted. In the past few years, there have been several articles written about the use of textbooks in the academic library. Most of these articles dealt with the ethical issues of charging and discharging textbooks in the academic library. However, in this author's library, not only are they dealing with this ethical conundrum, but they are also dealing with another, more recent dilemma concerning the university's awareness and use of the library's resources. The university community including students, faculty, and staff are not fully taking advantage of the library's services that are at their disposal. Is it because the university community does not know about the resources, or is it because they have become so coddled in our society by technology that they take it for granted? Some researchers call it the demise of cultural literacy! One new dilemma involves students forgetting, or not concerned with knowing, the course numbers and department names of their respective classes, making it impossible to locate or retrieve the textbooks necessary for their courses. So now the question is, what can librarians do to deal with the textbook identification issue?