Panda bears are the theme of this guide which includes many reading-related activities, crafts, and programs on a broad range of topics, and which can be expanded to other theme approaches such as endangered species, bears in general, and the concept of black and white. The program begins with a general definition and discussion of goals, objectives and evaluation, and offers recommendations on getting started. Common program types such as structured, nonstructured, contracts and read-to-me programs are outlined, and information on planning, publicity and promotion, awards and incentives and family involvement is provided. Special needs and young adult ideas are suggested, and over 60 program ideas and over 20 craft ideas are offered. Fiction, non-fiction and Spanish bibliographies; resource information; display and decoration ideas; and miscellaneous information such as activity and answer sheets, clip art, a supplemental sheet for the reading log, and a program evaluation form are provided. (MAS)