Reviews the standards for librarians and students involved in the library use education process and discusses the feasibility of producing lifelong, expert library researchers through this process. A model of simpler, more achievable goals is presented. (9 references and notes) (Author/CLB)

Describes the development and design of an undergraduate course which utilized a marketing principles class to teach students information gathering techniques as part of a college wide competency requirement. The materials and procedures used, roles of instructors and librarians in the course, and evaluation of the project are discussed. (CLB)