Any organization must build a good reputation and image in order to "anchor" its relevance and indispensability in the minds of a wide variety of audiences. Many commercial organizations maximize opportunities to raise favourable awareness about what they do--and their techniques and approaches can be applied to libraries. Examples from…

Are we witnessing the privatization of public university research libraries? There is convincing evidence that, in an era of decreasing state support for public higher education, public universities have begun to resemble private universities, particularly in their sources of revenue. A number of indicators demonstrate that public universities,…

Offers advice on the principles of successful fund raising, specifically addressing small libraries and fund raising for automation. The discussion covers the need for careful planning, identification of receptive funding sources, and clear communication of needs and objectives. A sidebar provides information on the Foundation Center, an…

This resource presents the tools necessary for bringing librarians' development and fundraising skills up to the level necessary to lead an effective campaign. The book points out that there are significant differences between raising money for libraries, especially academic libraries, and raising money for other types of organizations. It shows…

This report describes how school librarians can master the art of grantsmanship by following three guiding principles. First, librarians are advised to begin by identifying their institution's goals and objectives and conducting a needs assessment. Second, it is important for the grant-seeker to understand the mission of the funding source…

This book is a compilation of advice on library fundraising through the presentation of real-life case studies. Contributors offer both recommendations and caveats based on their firsthand fundraising experiences in public and college libraries. Libraries of varying size and financial scale are represented in discussions of pursuing grants,…