What is your school library's brand? This book will help school librarians improve their practice and strengthen their influence within their learning communities, increasing positive perceptions of school libraries through developing a brand in alignment with the AASL Standards. Branding isn't just for companies and celebrities. Your school…

Describes the cluster system of targeted marketing analysis, which uses geodemographic analysis to develop understanding of communities at the micro level. Characteristics of some types of neighborhoods found in the United States are described and the use of this approach by librarians conducting community analyses is discussed. (CLB)