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Weiss, Michael J. – Public Libraries, 1989
Describes the cluster system of targeted marketing analysis, which uses geodemographic analysis to develop understanding of communities at the micro level. Characteristics of some types of neighborhoods found in the United States are described and the use of this approach by librarians conducting community analyses is discussed. (CLB)
Descriptors: Census Figures, Cluster Grouping, Community Characteristics, Community Surveys
Venner, David G.; Cotton, Sally – 1986
Of potential interest to small towns in rural areas, this report describes England's first attempt at applying to a rural area the concept of a multi-agency information and advice center based on a library. The comprehensive review covers all phases of the project: (1) identification of a community's information and advice needs; (2) consultation…
Descriptors: Agency Cooperation, Community Attitudes, Community Characteristics, Community Information Services