Social networking and other Web 2.0 technologies led the social whirl of the information industry. Publishers and librarians tried to keep their products and services relevant by mixing authoritative content with user involvement, but that was not enough. Enhancing interfaces, adding new forms of content, and making strategic acquisitions--all are…

Uses the example of obtaining an annual report for a special library to demonstrate that the same information is available in different locations, using different technologies, and at different costs. The importance of the management and cost-effective use of new information technologies as one of librarians' primary responsibilities is stressed.…