This study explores the perceptions that Israeli reference librarians have of their jobs and their academic environment. Fifteen academic reference librarians were interviewed over a period of four months and their answers were analyzed using the thematic analysis approach. The analysis resulted in five major themes: 1) elements in reference work…

This research set out to explore the attitudes of school, academic and public librarians towards marketing libraries. The main question that was examined is whether personality characteristics such as empowerment, extroversion and resistance to change influence librarians' attitudes towards the marketing of libraries. One hundred and fifty-six…