In an effort to demonstrate the uniqueness of the school counselor's role in rural, as opposed to urban, communities, this contribution will speak to the societal norms that render rural communities cultural entities, in and of themselves. The discussion will start with a brief elucidation of the prescribed roles of the school counselor, before offering a broadened perspective of school counselors who practice in rural communities. This contribution will also consider characteristics of rural schools that may be either liabilities or assets in facilitating children's social and psychological growth.