The authors present two school counselors' case scenarios to illustrate training and the delivery of effective school counseling services in an urban society. Urban education is viewed here as being more than the teaching of low-status people and represents the opportunity to create awareness and promote change through such awareness. Developments in the literature related to the topic of urban school counseling are discussed. This article provides a glimpse at some of ways in which the profession can respond to the changing demographics of society and the demands for increased accountability in academic achievement for all students.