There is a growing trend for some counselors to adopt and advertise specific value positions and counseling orientations. To explore potential clients' perceptions of information contained in "traditional" and "feminist" therapists' announcements of services, 52 males and 52 females received one of four announcements (traditional, feminist, explicit feminist, explicit traditional) and reported their perceptions by responding to the Counselor Rating Form-Short (CRF-S), the Counselor Effectiveness Rating Scale (CERS), and a list of 20 problems. Multivariate analyses of covariance revealed a significant interaction between sex and announcement on the CRF-S trustworthiness dimension and effects for announcements on three specific problems (parental conflicts, career choice problems, and marital difficulties). No differences occurred on the CERS. Results indicated information in the announcements made no difference in perceptions of therapists' expertness and attractiveness, but women were more distrustful of the feminist therapist. Participants held lower expectations of obtaining help for marital and parental difficulties from the explicit-feminist(E-F) therapist but held most confidence in the E-F therapist for help with career problems. (JAC)