An appropriate education is one that identifies students' educational needs and then provides a curriculum that addresses those needs (Benbow & Stanley, 1996). All students, even those identified as gifted, deserve a personalized education. However, many educators outside gifted education believe that "giftedness" is a fancy label and that gifted students do not need a special curriculum. These educators feel that, because of their precocious intellectual ability, gifted students are capable of satisfying their own needs without specialized attention. This belief is simply untrue and is, in fact, harmful to the educational growth of the child. The current trend of cutting funding for gifted education from state budgets is a call to action for all educators of the gifted. By becoming advocates and public relations strategists for the program within their own school, teachers of the gifted will help to promote the merits of gifted programming and remove the perception of elitism held by many professionals who are not involved in gifted education (Karnes, Lewis, & Stephens, 1999; Kiger, 1998). Effective advocates must also be good public relations strategists. This article describes effective strategies for beginning and managing a public relations campaign, in the local schools, where it is often most effective. It offers specific, and creative examples of successful use of media sources both inside and outside the schools as well as suggestions for activities to effectively reach the target audience using print, non print, and other media. Also contains 3 tables that list various other sources of media, and ideas for promoting gifted programs using them.