This guide provides instructions on implementing a low-budget public relations (PR) program to improve acceptance and integration of students with disabilities. Sixteen steps for a PR program and the use of multiple methods of publicity are outlined. Topics covered include: using appropriate terminology when writing or talking about disability issues; attitudes that promote or inhibit inclusion; types of publicity (such as press releases, press kits, public service announcements, radio and television talk shows, news conferences, videos, flyers, and displays); involving parents and soliciting volunteers; working with community organizations, postsecondary institutions, and businesses; participation of school personnel; possible topics for brochures and newsletters and their effective layout; possible topics for a speakers bureau and speaking tips; and special techniques for maximizing resources in a rural community. A sample press release is provided, and a guide to print and broadcast media in Utah is appended. (Contains 27 references.) (SW)