This guide, designed to accompany a videocassette of selected television spots is a compendium of specific drunk driving topics and issues for each of the major planning steps of a public information program. The guide is organized around these steps, which are (1) select program strategies, (2) select target audiences, (3) select media channels, (4) select spokepersons, and (5) a management planning checklist. (Accompanying each topic in the section on program strategies are codes which refer to specific public service announcments--listed in this appendixes--that illustrate each topic.) The lists of strategies and issues were compiled from a review of campaign materials from organizations around the country. The intent of the book is to provide alcohol coordinators with the opportunity to read messages and planning ideas used by others and to provide suggestions for further development by local planners, advisory committees, focus groups, and advertising agencies working on the program. This resource is expected to be useful in writing public information plans and position statements, preparing speeches, briefing volunteers, studying for talk show appearances, and the like. Appendixes to the document list drunk driving public service announcements (description includes number on tape, title, length, production year, producing organization, place produced and Highway Safety Research Institute number) available through the authoring agency or state highway safety departments, describe alcohol's trip through the body, reconstruct an alcohol-related crash, and list drunk driving organizations. (KC)