Overview of research techniques involved in gathering information on current products that can provide input into new product development highlights consumer purchase and use patterns. Comparison of mail questionnaires, telephone surveys, focus group sessions, and in-person interviews notes type of data, timing, relative costs, and advantages and…

A controlled experiment studying effects of adding voice-over sound to a silent electronic text service tested program acceptability and memory retention. Results indicate no significant differences in ratings for acceptability although the test for memory retention resulted in significantly higher scores for the sound group on recall and…

This book presents hands-on information on how to plan, administer, and analyze opinion polls. Guidance is also offered on how to make this strategy accessible to public interest groups. Several examples, checklists, warnings of possible pitfalls, and lists of material and human resources occur throughout the chapters. Major sections address the…

This report is based on the findings of the Los Angeles County Latino Assessment Study (LACLAS), which consulted with Latinos to determine the priorities, programs, and strategies for meeting the needs of their community in Los Angeles County (California). The study's main objective was to obtain information to assist governmental and…

Participatory research is an approach that calls for a democratic interaction between the researcher and those among whom the research is conducted. While this approach has been implemented with both individuals and groups in a wide variety of settings such as geographic communities, workplace situations, adult learning groups, community issue…