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| Commercial Television | 1 |
| Mass Media | 1 |
| Nonformal Education | 1 |
| Popular Culture | 1 |
| Public Opinion | 1 |
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| Science and Society | 1 |
| Scientific Literacy | 1 |
| Scientists | 1 |
| Television Research | 1 |
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| Issues in Science and… | 1 |
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| Gerbner, George | 1 |
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Peer reviewedGerbner, George – Issues in Science and Technology, 1987
Discusses the portrayal of science and scientists on prime-time television and assesses the impact that it has on public conceptions of science. Reports that television cultivates a less than favorable orientation toward science and scientists. Offers recommendations for improvement. (ML)
Descriptors: Commercial Television, Mass Media, Nonformal Education, Popular Culture
