Proposes methods for the optimal popularization of science and technology to shape and influence public opinion about the utility of associated policies and goals. Emphasizes that such popularization should concentrate on enabling laypeople to acquire an adequate level of scientific and technological literacy, applicable to their everyday lives.…

Proposes that book series, geared to the general reader, can provide a readily available source of scientific information to the public. Portrays the possibilities for the effective marketing of such book series through the experience of the authors in editing and merchandising a science book series, which has been sold through direct marketing…

Discusses concerns about public understanding of science in the United Kingdom in relation to structure and content of newspapers, particularly the inadequacy of the press to be a vehicle for promoting scientific literacy within the citizenry. Argues that changes in science coverage by the media must originate from the scientific community with…