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Peer reviewedDixon, Bernard; Clarke, Lawrence – International Journal of Science Education, 1991
Proposes that book series, geared to the general reader, can provide a readily available source of scientific information to the public. Portrays the possibilities for the effective marketing of such book series through the experience of the authors in editing and merchandising a science book series, which has been sold through direct marketing…
Descriptors: Books, Foreign Countries, Informal Education, Marketing
