This workbook presents the essential principles of successful marketing and applies the proven strategies used by the private sector to attract customers for their products to the recruitment of clients for employment and training programs. It also provides the tools and how-to's to develop recruitment strategies. Informative materials, lists of…

This guidebook is one in the Target Topic Series developed to highlight issues and concerns related to effective community education operation. It is intended for the community educator who is responsible for working with the community education program staff--both paid and volunteer. A pretest covers material discussed in the guidebook. The…

The factors influencing recruitment and retention of volunteers in community organizations were identified through a literature review. The following were among the key findings: (1) helping others is the main reason people volunteer; (2) personal invitation is the most effective means of recruiting volunteers; (3) individuals who are satisfied…

Designed for use by vocational counselors with parents of junior high students, this handbook includes activities written in English and Spanish covering parental influence in vocational choices. The first of three sections discusses increasing parental involvement in vocational education. Section II begins with advice for implementation of such a…

This booklet is intended to assist union representatives at plants in counseling workers who want to pursue college studies. Presented first is a hypothetical case study of a 37-year-old printer who would like to attend college at night but who is beset with time, family, and money problems. The remainder of the booklet consists of guidelines and…

This guide presents a description of a typical citizens' learning network in a small-sized city in Japan, guidelines for establishing and administering a similar network, and a copy of the regulations of the citizens' learning network in Munakata, Japan. Addressed in the first part of the volume are the following topics: the nature and scope of a…