This workbook presents the essential principles of successful marketing and applies the proven strategies used by the private sector to attract customers for their products to the recruitment of clients for employment and training programs. It also provides the tools and how-to's to develop recruitment strategies. Informative materials, lists of…

This guidebook is one in the Target Topic Series developed to highlight issues and concerns related to effective community education operation. It is intended for the community educator who is responsible for working with the community education program staff--both paid and volunteer. A pretest covers material discussed in the guidebook. The…

This booklet describes four strategies used in successful recruitment and motivational programs for Job Training Partnership Act (JTPA) participants: (1) locate potential participants whose degree of disenfranchisement may be so great that they have given up and dropped out; (2) raise participants' expectations so that they can exercise more…

During the past decade, community-serving organizations have encountered increasing pressure to implement comprehensive screening of program staff to reduce the risks inherent in working with vulnerable populations, such as young children. This screening "tool kit" suggests a process of staff screening based on the requirements of the position,…

This handbook is designed to assist educators in establishing a project that uses volunteers as tutors in an adult education program. It is based on the experiences of a model project conducted by the State College Area School using Kiwanis volunteers. A section on recruitment/publicity lists the activities conducted and resulting publicity items.…

This booklet describes major issues in teaching and significant initiatives to strengthen teaching in New York State's public schools. The following topics are covered: (1) recruitment and preservice education; (2) teacher certification; (3) staff development and other improvements in the condition of teaching; (4) recognition of outstanding…

Examines the problem of attracting an adequate supply of high-caliber individuals to the teaching profession. Proposes student aid as an incentive to talented students and investigates prior uses of financial aid as a recruitment device. Recommends the establishment of "Teacher Corps Fellowships" that would use both service-payback and…

Examines how school financial policies affect economic incentives and working conditions for teachers and how these policies might serve to make the teaching profession more attractive to new and experienced teachers. Particular consideration is given to the California public school system. (DR)

This guide, which was originally developed to help employers in selecting youth for Britain's Youth Training Scheme programs, can also serve as a guide to recruiting and selecting potential employees who have very little work experience. The following topics are covered: deciding which young people the business needs, attracting suitable…

The Delaware FIRST Program is designed to meet the needs of handicapped infants and toddlers through trained family day care providers. The program is based on a developmental family systems approach. It strives to provide families with ongoing support by offering mainstreamed family day care or respite care, by developing and/or facilitating an…

This paper, meant to stimulate discussion within the employment and training community, offers a wide range of strategies for keeping clients enrolled in Job Training Partnership Act (JTPA) programs. Issues discussed include the following: (1) why retention is important; (2) gathering and analyzing information; (3) links between client recruitment…

This handbook is designed for the dual purpose of assisting local administrators in establishing and using local advisory councils and helping council members to understand their role in maintaining high-quality occupational education course offerings. Addressed in a section on establishing local advisory councils are authorization, definition,…

Based on a program conducted by Caldwell Community College and Technical Institute, Hudson, North Carolina, this handbook provides guidelines and suggestions for developing a workplace literacy program. The handbook is organized in four sections. The first section introduces the idea of developing a workplace literacy program, including…

The Virginia Community College System (VCCS) initiated the Marketing and Retention Recognition Program (MRRP) to identify and publicize innovative marketing and retention activities being implemented throughout the system. This report offers brief sketches of some of the exemplary projects identified by the MRRP. First, introductory material…

Following two decades of growth, both enrollment and funding at the Texas State Technical Institute (TSTI) have declined sharply over the last 5 years. In April 1989, the TSTI initiated a strategic planning process incorporating a strategy based on meeting a clearly recognized and understood public need that is within the role, scope, and mission…