The potential benefits of satellite communications development have been recognized since the notion of a geostationary "space platform" was proposed by Arthur C. Clarke in 1945. Although there have been examples of developmental applications of satellite technology, the promise has been slow in being fulfilled. The history of the…

Reviews the advances in instructional technology during the past 60 years. Cautions that instructional materials are only as good as the minds that produce them. We must insist on computer materials that fulfill the potential of the medium. (MD)

This book presents a step-by-step account of how to work with print and electronic media to achieve higher education marketing results. Chapters examine how to be the media/marketing person on campus, develop a media and marketing plan, gain access to the press and market the institution through news and the media, and getting higher education…

Developing an effective communications program is crucial for the survival of colleges, universities, and independent schools because they must be well understood and have broad public support. This guide to media relations compiles articles from "CASE Currents" into five sections: "The Basics of a News Service" (17 papers);…

Third in a series, this loose-leaf guide reviews resources for evaluating, selecting, and using software for teaching reading and communication skills. Sources of educational software listed include both commercial publishers and public domain sources. Software selection information sources are divided into journals, newsletters, and special…

Designed primarily for use by potential users of telecourses produced by other institutions or production houses, this guide provides fundamental information on the design, use, and management of telecourses, and describes experiences of successful telecourse users. It is noted that this guide is also applicable to radio courses, and the…

Reviews the research literature on the value of instructional media and guidelines for effective use in the classroom and reports the results of a recent survey of media utilization in elementary and secondary schools. A checklist and a rating form for evaluating media utilization practices in individual schools are included. (CDD)