Purpose: The purpose of this paper is to examine the education service quality factors, for online education context, that drive the brand equity of a higher education institute. In the times of emerging online education programmes by otherwise traditional institutes, assessing the service quality of educational institutions and its effect on the…

Diversity in the workforce can be attributed to both a popular, cultural shift and legislative intervention. Despite these forces, discrimination endures in all aspects of Western society from education to employment. Unequal pay and opportunities for promotion are symptoms of a systematic discrimination of individuals based on race and gender.…

In this article, the author argues that American higher education is allowing itself to be held hostage by the rankings industry, which can lead institutions to consider actions harmful to the public interest and encourage the public's infatuation with celebrity at the expense of substance. Instead of sitting quietly by during the upcoming ratings…

Importance-performance analysis, a marketing research technique using analysis of consumer attitudes toward salient product or service attributes, is found useful for colleges and universities in developing marketing strategies, particularly when competition is considered as an important dimension. Data are drawn from a survey of 252 students at 1…

Discussion of the trend of increasing journal prices includes an examination of possible reasons for such price increases and methods by which libraries may alleviate this trend through consumer awareness and competitive market techniques. (CLB)

Applying a consumer satisfaction model to higher education program administration provides the manager with a systemic view of satisfaction, related variables, and postpurchase (alumni) actions. By manipulating the variables leading to consumer satisfaction, the institution can satisfy its consumers and increase the likelihood the consumer will…

A model of student enrollment behavior based on the concept of consumer choice is proposed as an alternative to traditional models of college choice. (MSE)

It is argued that colleges and universities need to understand the importance of customer service in student retention, particularly in a competitive marketplace. Customer service concepts that work in the private sector are seen as useful in higher education, and a model is proposed. (MSE)

Colleges and universities are saving their recyclables for collection, but paying less attention to developing markets for recycled materials. Institutions can help by purchasing recycled paper. Costs can be reduced through contract and consortium buying and user conservation measures. (MSE)

Advice on how to find the best software for institutional needs is presented. Purchasing prewritten software, acquiring custom-written software, and improving ready-made software are discussed. Questions to ask before buying software are provided. (MLW)

This courseware evaluation rates the "Personal Consumerism" program developed by Aquarius People Materials. (The eight-program series--not contained in this document--includes understanding labels, consumer help, consumer fraud, consumer law, comparative shopping, consumerism and you, reading an advertisement, and tips on buying a used…

It is suggested that low-endowment private universities must apply better marketing techniques in strategic planning to ensure survival. Recommendations are made for using market research effectively, identifying new markets, and directing media communication accurately. The student's role as consumer is seen as the starting point for product and…

Forty-seven elementary school teachers, librarians, curriculum specialists, and administrators participated in a research oriented education course that consisted of 15 television programs designed to help elementary school teachers and students analyze and understand economic concepts. Teachers also: (1) viewed programs with students; (2) used a…

Results from a project of linked alumni and employer surveys at North Carolina State University were analyzed to explore the comparability of the ratings. A survey of administrators was subsequently undertaken to explore the impact of survey-based assessment information on planning, assessment, curriculum revision, and customer satisfaction at the…

Outlines some of the issues and practices currently shared by higher education and health care industries, including public dissent, declining government support, shifting of the distribution of expenses, applicability of revenue-based budgeting, debate over cost and quality, merger trends, changing traditions, concern for development of a…