"Who Do You Think You Are?" helps parents, school counselors, and administrators get teens thinking about--and interested in--their future careers. Success in college and beyond relies on thorough prior preparation; by identifying interests and passions early on, young people are better able to plan for the career they want by mapping…

This study explores the college choice process for Black gay males and what factors played significant roles in why they chose to attend either HBCUs or PWIs. Findings revealed that these students considered race and sexual orientation in different ways when deciding to attend either an HBCU or PWI. Implications for high school counselors and…

Recognizing the current administration's focus on improving postsecondary access, this study examines resource allocation patterns and the predictive power of these resources in increasing the likelihood of 2- and 4-year college enrollment among low-income students. Using data from the Educational Longitudinal Study, college choice decision-making…

Presented at the AP Annual Conference (APAC) in Las Vegas, NV in July 2013. This analysis takes a close look at first-generation Advanced Placement® (AP®) test takers to better understand the needs and challenges they face on their path to college. The analysis focuses on college-bound AP test takers who also took the SAT and examines a variety of…

Higher education curriculum is as varied as the institutions themselves. Familiarizing parents with college curriculum may assist them in their college students' selection and academic success. This article provides school administrators, teachers, counselors, public relations personnel, and college professors with examples of learning modes and…

Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…

This book provides context about the experiences of Black graduate and professional students attending HBCUs. Indeed, such research is important, particularly since HBCUs play a significant role in the number of Blacks who receive doctorates and professional degrees (i.e. M.D., D.D.S., J.D. etc.), especially in science and engineering. In fact,…

This study applies an integrated model of college choice to better describe students who do and do not intend to study abroad. Although internationalization through study abroad is widely touted as a preferred means of developing globally competent college graduates, very little is known about the factors that influence students' predisposition to…

Every astute administrator and educator knows that you cannot maintain or expand your school's enrollment without marketing and that you have to continue to actively market your programs if you want to survive the onslaught of educational choices available today. Yet it's typically the marketing budget that is the first on the chopping black when…

A tested approach to college enrollment management is presented that offers a system to assess and develop options for researching, maintaining, or improving enrollment goals. The new approach, the Enrollment Management Matrix, consists of three dimensions: (1) key variables in enrollment management (institutional product, data and information,…

The Education Longitudinal Study of 2002 (ELS:2002) provides a wealth of information from multiple sources about the factors and circumstances related to the performance and social development of American high school sophomores as they enter and leave various levels of the education system. This First Look report draws upon ELS:2002 second…

The study examined expressed reasons for choosing the University of Northern Iowa (UNI) by undergraduate students majoring in social work there. Responses of 205 social work majors to a questionnaire found that these students chose UNI primarily because of location, size, cost, the presence of a social work program, to get a good education, to be…

A model of student enrollment behavior based on the concept of consumer choice is proposed as an alternative to traditional models of college choice. (MSE)

A survey of one university's graduate students examined influences on their initial consideration of the university and their ultimate decision to enroll. Variations in factors among the academic colleges of the institution were revealed. Further research on college choice within the graduate student population is recommended. (MSE)

A college admissions officer at Wesleyan University (Connecticut) offers two views of early decision programs, one based on personal experience as a student and one drawing on professional experience as an administrator and knowledge of the concerns of parents. The evolution of different kinds of early decision policies and the resulting confusion…