The Master in Business Administration (MBA) is a well-traveled path for experienced students to prepare for leadership positions in organizations around the world. Though many business schools have long offered programs specifically designed for students with little to no professional experience, this has recently become a notable growth area in…

Applying to college used to be a fairly straightforward undertaking: Students applied to a few colleges that met their academic needs, and the institutions responded by admitting the most-worthy candidates. But that seemingly benign process is a distant memory. In its place is a swirling cauldron of angst and anxiety, especially for the families…

Freshmen recruitment and admissions trends at Trinity University, a small, independent Texas university, are described. Attention is directed to the weekly rates at which freshman applications and tuition deposits were received over a 4-year time period. The patterns of the receipt of applications and deposits were consistent across years. The…

A model of student enrollment behavior based on the concept of consumer choice is proposed as an alternative to traditional models of college choice. (MSE)

A survey of one university's graduate students examined influences on their initial consideration of the university and their ultimate decision to enroll. Variations in factors among the academic colleges of the institution were revealed. Further research on college choice within the graduate student population is recommended. (MSE)

A model using four categories of college applicants (enrollment deposit paid, deposit not yet paid, applicants not yet admitted, and those who have not yet applied) that allows forecasting of freshman enrollment from any point in the admission process and simulates the effects of trends and strategies on enrollment is outlined. (MSE)

Many institutions of higher education are adopting video as a recruitment tool. Different methods of distributing videos include: mailing, networks, recruitment trips, and on campus use. Suggestions for producing a video are provided. (MLW)

A study of historical data on medical school applicants from 1978-79 through 1991-92 indicated that acceptance rates for underrepresented minorities and others increased as applicant numbers declined, then decreased as applicant numbers rose. However, when controlled for undergraduate science achievement and Medical College Admission Test score,…

A survey of applicants to a major state university investigated whether students who accept (n=461) and decline (n=488) admission offers have different ways of evaluating the admission process. Contrary to expectation, accepters did not rate all elements of the process higher than decliners. Blacks and whites also differed in their perceptions.…

Advice to college admissions officers is provided including recognition of individuals and responding to names, faces, interests, and personalities. Alert, personalized care and feeding will encourage the student's interest and can lead to an application and perhaps enrollment. (MLW)

A study of the performance of Brown University medical students admitted with and without an interview, based on course performance, standardized test scores, and residency evaluations, provides evidence that the selection interview does not contribute to the predictive capacity of the admission process. (Author/MSE)

A survey investigated the feelings and beliefs of British university applicants at one point in the application process: after the application is acknowledged but before offers or examination results are available. Results suggest many see the process as straightforward, helpful, friendly, but a sizeable group consider it slow and complex. Many…

The goals of a visitation program at a college or university should be to place prospects and their parents in contact with a variety of faculty and students. Faculty members, talking about their programs, and undergraduates, sharing their own experiences, are the institution's best recruiters. (MLW)

A survey of applicants accepted by a major research university found that among the most sought-after applicants, academic scholarships and other forms of forms of financial aid were more likely to have influenced college choice, putting the institution with minimal non-need-based financial aid at a competitive disadvantage. (MSE)

A survey of 250 colleges and universities gathered information on the use of market research concerning admitted applicants. Results indicated over half the institutions use market research and offer information about specific methodologies, budgetary support, and use of results. A content analysis of questionnaires used is also presented.…