The bibliography lists approximately 125 documents and journal articles concerning issues and practices in the recruitment and retention of personnel for general and special education at district, state, and higher education levels. Citations date from 1975 to 1989 and are listed by author or institution and include ERIC (Educational Resources…

Current research suggests principal effectiveness is key to a successful instructional program. However, there is considerable lack of uniformity among superintendents regarding principal recruitment and selection. Of the 80 surveys mailed to a random sample of the nation's superintendents, 35 usable surveys rating the importance of 42 recruitment…

Freshmen recruitment and admissions trends at Trinity University, a small, independent Texas university, are described. Attention is directed to the weekly rates at which freshman applications and tuition deposits were received over a 4-year time period. The patterns of the receipt of applications and deposits were consistent across years. The…

The Higher Education Funding Council for England has a funding agreement with each institution that it funds that specifies the targets relating to student numbers that the Funding Council expects the institution to meet. This document explains the action the Council will take if institutions do not meet their targets for 2001-2002. The…

There is much discussion of the shortage of qualified teachers and the need for teacher recruitment, but punishment strategies legislated in many states to motivate teachers to do the extraordinary are also publicized. There are positive approaches that can be used to motivate teachers, including improving facilities and classroom conditions,…

This report looks at six pioneering programs that recruit and prepare principals in inventive ways. Building on their states' modifications to leadership credentialing requirements--and the ability of state-approved preparation programs to apply for waivers from existing certification requirements--these innovative and entrepreneurial programs are…

The promotional campaigns of three colleges who attract nontraditional students are described. Metropolitan Community Colleges (Missouri) showcase alumni success stories and faculty profiles. The University of Maryland University College uses ads in regional newspapers. The University of Richmond University College uses advisory boards made up of…

College buildings, interiors, furniture, spaces, landscaping, and equipment express what the college stands for, what it cares most about, and how it views the intellectual and aesthetic enterprise. Well-designed and well-built physical facilities, especially those that are distinctive, should be a more recognized force in any college's enrollment…

It is argued that higher education should be marketing according to principles for marketing services not products. Unique features of services, implications for marketing, and application of service marketing principles to college and university recruitment are explained. Research on seven successfully marketed colleges and universities and…

All educators are very concerned about the tremendous need for new principals. Different strategies are in place to fill vacancies in the principalship. Principals can be developed from the existing ranks of educators, hired from outside the field, or through a combination of both. To meet their immediate needs, however, most school districts want…

This report is the result of a national conference convened in December 2005 by the American Association of Community Colleges in partnership with the American Mathematical Association of Two-Year Colleges (AMATYC) and supported by the National Science Foundation (NSF). This event, the Teaching by Choice Leadership Summit on Community College…

The changing composition of Nevada's population in the next twenty years will have many ramifications for NSHE (Nevada System of Higher Education) institutions, particularly in terms of the recruitment and retention of minority students and faculty. According to the Nevada State Demographer, minority groups in Nevada will continue to grow at a…

This book is intended to provide U.S. university recruiters with information on higher education and student recruitment opportunities in Thailand. Section A describes recruitment strategies that are professionally and culturally appropriate to Thailand; contact information concerning related institutions is also included. A subsection called…

This paper reviews the literature on peer tutoring and other experiences that may interest secondary students in careers in special education, and notes the efficacy and cost-effectiveness of such programs. Examples of current programs are given, including a variation which integrates athletes with and without mental retardation. The potential…

Catholic school educators are recognizing the necessity of marketing research for the effective planning of a long-range, proactive recruitment and retention program. A successful plan involves marketing, recruitment and retention, and public relations. Part I of this booklet outlines steps for the initiation of a marketing plan and provides…