This chapter reviews the strategies described in this volume that rural college leaders can use to address the issues and challenges their institutions face. (Contains a list of 12 resources and 4 online resources.)

The advantages of involving alumni in graduate program recruitment are outlined, and suggestions are given for the administration of these recruitment programs. (MSE)

Jefferson County Public Schools developed a survey instrument to learn from the applicant's perspective what new teachers had experienced during the hiring process and what they thought of the district's recruiting efforts. The goal was to determine the strong and weak points of the district's program and develop suggestions for improvement. (MLF)

Marketing higher education has been criticized for its consumer (interpreted as student) orientation. An alternative concept, situational marketing, considers the student as one of a number of environmental forces on which the marketing mix focuses. Other forces include funding and regulatory agencies, businesses, alumni, faculty, parents, the…

Should a superintendent become involved in the recruitment of new school board members? Because of the importance of who serves on the school board and their individual and collective motives, does the superintendent leave the recruitment and selection of new board members to chance or does he or she become involved in recruiting? This is a…

This guide deals with issues of recruitment and retention of both regular and special educators, and emphasizes the need for school administrators to upgrade or establish formalized recruitment programs. Factors impacting on teacher recruitment and retention include education reform, societal changes, demographic factors, personnel shortages, and…

The problems of underrepresentation of women and minorities in science and engineering occupations are complex and variant. Many institutions have to learn how to attract more women and minority students to the hard sciences and technologies which are still relatively non-traditional areas for both groups. The project described in this document…

Drawing from a review of pertinent marketing literature and observations of how selected colleges undertake marketing efforts, this paper presents a five-stage typology of community colleges according to their marketing orientation. For the five stages, each representing an increasingly integrated approach to marketing, the paper analyzes how…

When hiring a search consultant to recruit superintendent candidates, school boards must consider more than reputation and reliability. This article discusses several important considerations, including availability, possible conflicts of interest, and techniques used to construct superintendent profiles, advertise the position, and reduce the…

Inspired by the publication of "Leaders for America's Schools" (1987), a guide for improving administrator preparation, this paper identifies program components to be reformed, examines general problems associated with each component, and encourages thinking about solutions to some of these problems. Assessment centers to test administrator skills…

A survey of journalism faculty (n=407) suggests that ethical standards in college faculty recruitment can not be taken for granted. As the recruitment process becomes more competitive and applicant numbers dwindle, the process should be carefully examined to ensure that truth, trust, and honesty are characteristic of the recruiting procedure. (MSE)

Guidelines are offered for recruiting and hiring personnel in the field of visual impairment. These include start looking early; visit universities; offer incentives; emphasize the community, not just the position; plan the interview; evaluate the applicant (application form, letters of recommendation, resumes, and transcripts); and make the…

In this provocative work, Mary Burgan surveys the deterioration of faculty influence in higher education. From campus planning, curriculum, and instructional technology to governance, pedagogy, and academic freedom, she urges far greater consideration for the perspective of the faculty. Burgan evokes the pervasive atmosphere of charge and…

In the past 15 years, Fashion Institute of Technology (FIT) has developed and successfully implemented a plan to recruit, keep, and graduate minority students. The strategic plan that was developed in 1971 stressed attrition and placement as the only two criteria that would be used to measure institutional success. Minimizing attrition and…

Argues that art education programs must actively recruit minority students for training in visual arts education. Describes a cooperative effort between an independent art college and a metropolitan school system to identify, recruit, train, and employ minority teachers in art education. Outlines a three-year plan that includes curriculum…