Discusses how foreign language departments can lead in the development of interdisciplinary and multidisciplinary curricula because of their vast experience with multidisciplinary work. Particular focus is on the less commonly taught languages, which offer rich and neglected academic resources that can help demystify foreign cultures and diversify…

A survey of 1956-91 business school alumni (n=2,000) found marginal probability of giving significantly related to time since graduation, major, willingness to recommend the institution to others, household attributes, family ties to the university, number of other donors known, and availability of employee matching-gift programs. The model…

A survey of 123 academic advisers for Master's in Business Administration (MBA) students investigated the role of four groups of variables (job characteristics, program size/diversity, student characteristics, advisor characteristics) in advisors' job satisfaction. Results showed role clarity, work status (full- vs. part-time), student…

College and university marketing departments should use the technique of positioning to increase enrollments. The triangular approach to positioning uses close scrutiny of the student profile, the benefits marketing courses offer, and the competition the department faces within and outside the business school. The technique can also be used by…

A survey of 736 college students investigated satisfaction with a university's business education program, with attention to ratings of services and educational quality, and their relationship to students' global satisfaction, willingness to recommend the institution, and satisfaction with educational value received. Results suggest institutions…

A study identified quality signals for master's programs in business administration (MBAs). Traditional scholarly oriented academic signals are apparently not valued as such by external customer groups. MBA academic quality appears to be a multidimensional construct, with subdimensions of real-worldness; placement; student satisfaction; and…

The politics of education has been ignored in educational administration programs; it has been not enough taught in American programs for educational administrators and not enough emphasized in discussions of administrative roles. Administration increasingly includes political as well as rational decisions. Thus, administrators need a unified…

A study of 166 business administration students attending summer school identified 4 factors influencing summer enrollment: academic issues (meeting grade standards or course requirements, etc.); desire to become more independent; financial issues; and traditional summer school motivations. Implications for marketing are discussed. (MSE)

Offers ways in which business schools in developing countries can develop need-oriented business programs and how a functional area course, international marketing, can be internationalized in both content and structure. Reports a study of marketing curriculum change and student (n=208) response in Turkey. (MSE)

The American Assembly of Collegiate Schools of Business (AACSB) has liberalized its employment and evaluation standards for business administration faculty with doctorates from nonbusiness disciplines. The guidelines are examined and interpreted for use by deans who must make employment decisions and counsel these faculty concerning their status.…

A survey investigated the importance of 22 institutional attributes to 1,574 potential students of a university business school. Effects of student variables (public vs. private high schools, class rank, suburban vs. rural high schools, gender) were also considered. Factor analysis is found useful for research on college choice. (MSE)

Basic concepts of Internet technology and available resources are outlined, and possible avenues for applying the technology in daily projects and activities in business administration education are discussed. Applications in teaching, research, and service are illustrated. Internet addresses offering resources for finance educators, scholarly…

This publication, a supplement to the "North Carolina Public Schools Facilities Guidelines," describes work force development education programs and facilities. It is intended as a resource that can assist design professionals in planning facilities that meet the evolving needs of public schools in the state. The first part of the guide…

Intended for vocational education teachers and curriculum specialists with an emphasis on the secondary level, this annotated bibliography is designed as a companion guide to "Economic Literacy: A Suggested Instructional Content Guide for Vocational Education." Its purpose is to serve as an aid in the identification of available economic literacy…

A survey of 200 primarily nontraditional graduates of a master's program in business administration investigated how satisfaction with the program's core academic curriculum and program infrastructure affected satisfaction with the overall program and likelihood of recommending it to a prospective student. Results indicate infrastructure is…